Amazon has the Viva Choose-a-Size Paper Towels Big Roll, 6 rolls (Pack of 4) =24 rolls for $29.93 plus there’s currently a $2 Coupon you can clip (beneath the product info) that will bring it down to $27.93. (Making it $1.16 each.)
Or you can do the Subscribe & Save for $21.94 after coupon, making it just $.91 per roll.
Note: These are the big rolls and the choose-a-size which tend to cost more per roll.
Keep in mind that prices flip fast on Amazon!